Out of curiosity, how many of you, practicing public accounting, deal with goodwill on a regular basis? An example would be a current client coming into your office and saying they want to buy someone's business. Said client asks "How much should I pay for this?" My instructor's response is--"How quickly can you eliminate the customer list?" Of course, I understand that he is talking about the accountant figuring how much the client should pay, but not telling the client TO pay such and such; only advising him based on info given. I am really bad about explaining things so if you want a little more clarity just ask.