window dressing.......aka: mark to market....


B

~^ beancounter ~^

i think actual cost is easiest and safest, no?




Just as the name implies, with
mark-to-market accounting, certain assets are recorded at their
fair market values, not at cost, as was previously the norm. One
of the biggest spurs for the change was the new way America
did business; investing had become increasingly popular and
accessible, and businesses had started thinking that padding
their coffers with stocks and bonds was a lot more lucrative than
hoarding cash.
 
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