Brand Value Accounting

[Robert]

Hi guys,

I am interested in carrying out an in dept study for my dissertation with regards to brand value accounting. Would anyone know of any European Company which values its internally generated brands even though these could not be reported on its balance sheet?

 

[atrebehesht]

Hi guys,

I am interested in carrying out an in dept study for my dissertation with regards to brand value accounting. Would anyone know of any European Company which values its internally generated brands even though these could not be reported on its balance sheet?

would you mind if i ask you about the financial approach in evaluating the value of a brand?
i'll be appreciated if you let me know about any information in this case.
is there any other approach in this case?except this article
The Measurement and Determinants of Brand Equity: A Financial Approach
Author(s): Carol J. Simon and Mary W. Sullivan
Source: Marketing Science, Vol. 12, No. 1 (Winter, 1993), pp. 28-52
or is there any approach in evaluating the brand value beyond the one which is mentioned here?
i will be appreciated if you give me any other information on this topic, you can send that to this e.mail address
atrebehesht2005@gmail
i will do anything to help you back i hope i can help you back
Thanks