accounting for pre incorporation costs

[-schumacher-]

i was just wondering how do u account for pre incorporation costs? i have a question in which sumone sets up a company but prior to incorporation they incur market research fees paid for by their own savings. this market research is on the viability of the company. are these fees included in the income statement of the company? is so is it capital introduced by the person or what is capital called in a limited company. thanks